
General Manager Sales
About F&N International
F&N International is a leading supplier of industrial machinery and complete manufacturing solutions for the Food & Beverages, Cosmetics, Plastics, Confectionery, and FMCG industries. We are expanding our business and are looking for a high-performing, results-driven General Manager – Sales to lead our sales operations.
Position Summary
The General Manager – Sales will be responsible for developing and executing the company's sales strategy, achieving ambitious revenue targets, leading the sales team, and building long-term relationships with industrial clients. This is a high-performance, target-based leadership role.
Key Responsibilities
️Develop and execute strategic sales plans to achieve company revenue targets.
️Generate new business opportunities across Pakistan and international markets.
️Build and maintain relationships with CEOs, Factory Owners, Directors, Plant Managers, and Procurement Heads.
️Lead, train, motivate, and monitor the sales team.
️Drive sales of complete industrial projects and machinery solutions.
️Prepare annual, quarterly, and monthly sales forecasts.
️Conduct customer visits, factory meetings, presentations, and negotiations.
️Coordinate with engineering and technical teams to prepare proposals.
️Monitor competitors, market trends, and customer requirements.
️Ensure timely submission of quotations and follow up until order closure.
️Maintain CRM and submit weekly and monthly performance reports.
️Represent F&N International at exhibitions, conferences, and industry events.
️Key Performance Indicators (KPIs)
️Achievement of monthly, quarterly, and annual sales targets.
️New customer acquisition.
️Project conversion rate.
️Sales pipeline growth.
️Gross profit contribution.
️Customer retention and satisfaction.
️Team performance and productivity.
Required Qualifications
️Bachelor's degree in Business, Engineering, Marketing, or a related field (MBA preferred).
️5–10years of proven B2B industrial sales experience.
️Experience selling industrial machinery, production lines, or manufacturing solutions is highly preferred.
️Strong negotiation, communication, and leadership skills.
️Ability to manage key accounts and close high-value deals.
️Proficiency in CRM software and Microsoft Office.
- Skills Required
️Strategic Sales Planning
️Team Leadership
️Business Development
️Key Account Management
️Industrial Project Sales
️Negotiation & Closing
️Presentation Skills
️Market Analysis
️Customer Relationship Management
️Excellent English communication
️Compensation
️Attractive Fixed Salary
️Performance-Based Commission & Incentives
Important Note
This is a 100% target-based leadership position. Candidates must have a proven record of consistently achieving or exceeding sales targets. Only highly motivated, self-driven, and result-oriented professionals should apply.
