General Manager Sales

About F&N International

F&N International is a leading supplier of industrial machinery and complete manufacturing solutions for the Food & Beverages, Cosmetics, Plastics, Confectionery, and FMCG industries. We are expanding our business and are looking for a high-performing, results-driven General Manager – Sales to lead our sales operations.

Position Summary

The General Manager – Sales will be responsible for developing and executing the company's sales strategy, achieving ambitious revenue targets, leading the sales team, and building long-term relationships with industrial clients. This is a high-performance, target-based leadership role.

Key Responsibilities

  • ✅️Develop and execute strategic sales plans to achieve company revenue targets.
  • ✅️Generate new business opportunities across Pakistan and international markets.
  • ✅️Build and maintain relationships with CEOs, Factory Owners, Directors, Plant Managers, and Procurement Heads.
  • ✅️Lead, train, motivate, and monitor the sales team.
  • ✅️Drive sales of complete industrial projects and machinery solutions.
  • ✅️Prepare annual, quarterly, and monthly sales forecasts.
  • ✅️Conduct customer visits, factory meetings, presentations, and negotiations.
  • ✅️Coordinate with engineering and technical teams to prepare proposals.
  • ✅️Monitor competitors, market trends, and customer requirements.
  • ✅️Ensure timely submission of quotations and follow up until order closure.
  • ✅️Maintain CRM and submit weekly and monthly performance reports.
  • ✅️Represent F&N International at exhibitions, conferences, and industry events.
  • ✅️Key Performance Indicators (KPIs)
  • ✅️Achievement of monthly, quarterly, and annual sales targets.
  • ✅️New customer acquisition.
  • ✅️Project conversion rate.
  • ✅️Sales pipeline growth.
  • ✅️Gross profit contribution.
  • ✅️Customer retention and satisfaction.
  • ✅️Team performance and productivity.

Required Qualifications

  • ✅️Bachelor's degree in Business, Engineering, Marketing, or a related field (MBA preferred).
  • ✅️5–10years of proven B2B industrial sales experience.
  • ✅️Experience selling industrial machinery, production lines, or manufacturing solutions is highly preferred.
  • ✅️Strong negotiation, communication, and leadership skills.
  • ✅️Ability to manage key accounts and close high-value deals.
  • ✅️Proficiency in CRM software and Microsoft Office.
  • Skills Required
  • ✅️Strategic Sales Planning
  • ✅️Team Leadership
  • ✅️Business Development
  • ✅️Key Account Management
  • ✅️Industrial Project Sales
  • ✅️Negotiation & Closing
  • ✅️Presentation Skills
  • ✅️Market Analysis
  • ✅️Customer Relationship Management
  • ✅️Excellent English communication
  • ✅️Compensation
  • ✅️Attractive Fixed Salary
  • ✅️Performance-Based Commission & Incentives

Important Note

This is a 100% target-based leadership position. Candidates must have a proven record of consistently achieving or exceeding sales targets. Only highly motivated, self-driven, and result-oriented professionals should apply.